ANUA Rice Enzyme Brightening Cleansing Powder (40ml)
This is a 2-in-1 powder cleanser + mild exfoliating wash-off mask made to gently cleanse pores while brightening dull skin over time.
It’s basically a “custom cleanse” product—you mix the powder with water and it turns into either a soft foam or a slightly textured paste depending on how you use it.
What it does
- Rice powder + rice extract complex: helps brighten skin tone and smooth rough texture
- Gentle cleansing agents (amino-acid based surfactants): remove oil, dirt, and sunscreen without stripping
- Papain + protease enzymes: mild exfoliation to lift dead skin cells
- Alpha arbutin + vitamin C derivative: support brighter, more even-looking skin tone
- Ceramide NP + humectants (glycerin, diglycerin): help keep skin hydrated after cleansing
- Allantoin + soothing ingredients: calm irritation and reduce post-wash tightness
Key benefits
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Gently removes dead skin cells + excess oil
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Helps improve dullness and uneven skin tone
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Leaves skin feeling soft, smooth, and clean (not stripped)
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Can support brighter-looking complexion with regular use
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Works as both a daily cleanser or occasional exfoliating mask
Texture & use
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Powder form that activates with water
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Turns into either:
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Soft foam cleanser (daily use)
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Slightly thick paste (mask-style exfoliation)
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Rinses off cleanly with a fresh, smooth finish
Best for
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Oily and combination skin
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Dull or uneven skin tone
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Mild texture or clogged pores
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People who like gentle exfoliation without harsh scrubs