HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20ml)

The formula is built around three main actives: Fermented Black Rice Extract (2,000 ppm): helps brighten dark circles, provides antioxidant protection, and supports skin elasticity. Bakuchiol (5,000 ppm): a plant-derived alternative to retinol that focuses on fine lines, wrinkles, and firmness, and is gentle enough for sensitive skin. Plant-based hydrators and emollients (including oils and glycerin): keep the under-eye area soft, smooth, and moisturised.

Yes. It's formulated with black rice extract and niacinamide, both of which help brighten the under-eye area and reduce the appearance of dark circles over time.

Bakuchiol is a plant-derived ingredient that works similarly to retinol, supporting collagen production, improving elasticity, and helping with fine lines, but it's much gentler on skin. Retinol (vitamin A) can cause dryness, irritation, and peeling, especially around the delicate eye area, and typically needs a slow introduction. Bakuchiol delivers comparable results without those downsides, making it a good option for sensitive skin or anyone who finds retinol too harsh.

Bakuchiol is widely considered a pregnancy-friendly alternative to retinol, and this cream is described as pregnancy safe. That said, we're not medical professionals, so if you have any concerns or a complex pregnancy history, it's worth checking the full ingredient list with your GP or midwife before use.

Bakuchiol is a plant-derived active from the babchi plant, often used as a gentler alternative to retinol. It can: Stimulate collagen production Improve skin elasticity and firmness Smooth fine lines and wrinkles Brighten skin tone and improve texture Help fade pigmentation and post-acne marks Provide antioxidant protection Because it delivers retinol-like results with much less risk of irritation, it's generally well-tolerated by sensitive skin and is considered suitable for use during pregnancy.